YP Marketing Solutions
CASE STUDY – YP DIGITAL MARKETING SOLUTIONS
Known affectionately as “The Yellow Pages” (at the moment I’m cowering behind the desk as I anticipate a barrage of useless phone books being hurled at me), YP Marketing Solutions was a company set apart from the book.
Their goal was to do targeted digital marketing and advertising for local businesses. This in turn, would allow smaller mom and pop shops to compete on a greater scale against much bigger competitors. Never mind that a little company called Google was already doing this – hey, ever heard of “Two can play at that game”?
Guess what? You really can’t. But before being acquired by another firm, we did some really fun things in the way of advertising. The work somewhat explains itself and if you have any questions. Call me. I’m easily found on yp.com (or that google thing).