Divorce isn’t exactly a category known for clever advertising. Most firms lean on gavels, handshakes, or stock photos of unhappy couples. We chose a different approach.

Realizing that divorce attorneys are, by definition, experts at separating things that once belonged together, we built a campaign around the world’s most inseparable pairings.

By successfully “divorcing” familiar icons, products, and pop culture references, we created a visual metaphor that was impossible to ignore. If we can separate these, your divorce should be easy.