DHL Worldwide


When DHL, a German-based corporation, went stateside they knew they’d be up against stiff competition, mainly from the behemoth FedEx and their rapidly growing rival, UPS. And being that every business in this sector hinges their reputation on expedience and reliability, that’s where we took DHL’s advertising.

As the new kid on the block, our client couldn’t be shy about the approach. In order to be taken seriously and considered a viable contender, we had to take both FedEx and UPS head on. The advertising did just that. And while Ogilvy carried much of the weight of DHL’s worldwide launch, smaller go-to shop BFW Interactive did the smarter work (IMHO).